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1

TEACHING SEARCH ENGINE MARKETING THROUGH THE GOOGLE AD GRANTS PROGRAM

Clarke, Theresa B., Murphy, Jamie, Wetsch, Lyle R., Boeck, Harold

Journal:

Marketing Education Review

Year:

2018

Language:

english

File:

PDF, 789 KB

english, 2018

2

MARKET ORIENTATION IN DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND CHALLENGES IN A WEB 2.0 NETWORKED WORLD

HAIR, NEIL, WETSCH, LYLE R., HULL, CLYDE EIRÍKUR, PEROTTI, VICTOR, HUNG, YU-TING CAISY

Journal:

International Journal of Innovation and Technology Management

Year:

2012

Language:

english

File:

PDF, 208 KB

english, 2012

3

A Personal Branding Assignment Using Social Media

Wetsch, Lyle R.

Journal:

Journal of Advertising Education

Year:

2012

Language:

english

File:

PDF, 349 KB

english, 2012

4

Trust, Satisfaction and Loyalty in Customer Relationship Management

Wetsch, Lyle R.

Journal:

Journal of Relationship Marketing

Year:

2006

Language:

english

File:

PDF, 631 KB

english, 2006

5

Using Peer Benchmarking to Improve Student Motivation, Effort and Performance

Wetsch, Lyle R.

Journal:

Marketing Education Review

Year:

2009

Language:

english

File:

PDF, 817 KB

english, 2009

6

A Review of Digital, Social, and Mobile Technologies in Health Professional Education

Curran, Vernon, Matthews, Lauren, Fleet, Lisa, Simmons, Karla, Gustafson, Diana L., Wetsch, Lyle

Journal:

Journal of Continuing Education in the Health Professions

Year:

2017

Language:

english

File:

PDF, 1.20 MB

english, 2017

7

Adoption and Use of Mobile Learning in Continuing Professional Development by Health and Human Services Professionals

Curran, Vernon, Fleet, Lisa, Simmons, Karla, Lannon, Heather, Gustafson, Diana L., Wang, Chenfang, Garmsiri, Mahyar, Wetsch, Lyle

Journal:

Journal of Continuing Education in the Health Professions

Year:

2019

File:

PDF, 512 KB

2019

8

Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions

Wetsch, Lyle R., Pike, Kristen

Journal:

International Journal of Electronic Marketing and Retailing

Year:

2010

Language:

english

File:

PDF, 220 KB

english, 2010

9

From Interactive to Immersive: Advertising Education takes a Virtual Leap of Faith

Wood, Natalie T., Wetsch, Lyle R., Solomon, Michael R., Hudson, Ken

Journal:

Journal of Advertising Education

Year:

2009

Language:

english

File:

PDF, 396 KB

english, 2009

10

The âNewâ Virtual Consumer: Exploring the Experiences of New Users

Journal:

Journal of Virtual Worlds Research

Year:

2008

File:

PDF, 5.29 MB

2008